Green Advertising Agency
Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line.
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About Us

Green Apple Group encompasses more than 30 years of experience within the constructon industry and a history of success in marketing building products to owners, contractors, architects...and consumers.

We were all part of an agency founded 31 years ago as PRB Design, by Paul R. Bertram, who has maintained a number of active roles in the sustainablity movement within the Construction Specifications Institute, the U.S. Green Building Council (USGBC), Construction Specifications Institute (CSI), and ASTM. Green Apple Group is a continutation of his high standards and results-driven philosophies.

The team at Green Apple Group contains credentialed specialists within the industry as CSI Construction Document Technologists (CDT).  This means we are qualified to write specifications, product submittal documents and offer a range of other professional services to the architectural community. We regularly attend regional meetings and trade shows within the industry and actively participate in industry organizations at the committtee and board of directors levels. We also have staff and management with the designation of LEED-Accredited Professional (LEED-AP) from the USGBC.


One-Stop Technical & Creative Agency

While we emphasize our technical skills as related to sustainability and LEED, be assured that our creative and marketing skills are equally proficient. We have won awards for our Web site designs and trade advertising. Our staff of writers and artists is the best in the market. You can see more of our work displayed on the Porfolio page of our Web site.


The Green Apple Group Team

The individuals listed below represent the highest levels of talent Green Apple Group has to offer. Traditionally, these professionals are involved in strategic planning, creative development, as well as providing analysis on return on investment for your projects. While all Team Members are involved in the creative aspects of our client campaigns, each individual has a unique role within any given project.


Paul Nutcher, President, is in charge of the day-to-day operations of the agency. He oversees the Account Executive, Public Relations and Media Services functions of the agency. He is a sustainability consultant who provides our clients with LEED Consulting services and has passed the CSI CDT examination. He is a national expert in identifying the sustainable attributes of building products and developing strategies and marketing campaigns for communicating those important benefits to AEC Industry stakeholders. He was written more than 20 technical articles for the trade journals and speaks on the topic of sustainablity, green building and construction at trade shows across the United States. Paul also volunteers as a Public Relations advisor, Electronic Communications Director, and LEED for Homes Advocate for the USGBC’s Central Florida Chapter. He is the current President of the Greater Orlando CSI Chapter and the Communications Director. Paul is a former journalist, who covered business, construction and environmental issues, the 2004 Presidential Campaign, and precedent-setting court cases. He has a Bachelor’s Degree in English writing from the University of Pittsburgh.

Hudson Marvel, Art Director, has been involved in the Advertising and Graphic Design industry for more than 24 years. “Hud” is very much at ease managing design projects and art direction for national corporations as well as local businesses. He has worked with The Masco Corporation, IBM, Sprint Cable and Wireless Telecommunications, Orlando International Airport, Lee County Tourist & Development Board and the Darden Restaurants Chain. The key to Hudson’s successes is his knack for producing innovative effective pieces that connect to the marketplace, getting favorable results for our client base. Hudson attended Wofford College in Spartanburg, South Carolina, graduating with a Bachelor’s Degree. He then moved to Los Angeles, California, attending The Art Center College of Design, one of our nation’s most prestigious Design Schools. After leaving the Art Center, he continued working in Los Angeles for three years, until Hudson returned to his family and roots, here in Orlando.

Maurix Suarez: The blueprints for Maurix's successful career in Web and Interactive Media Development has its origins in his previous career as a CAD draftsman. He was promoted to a higher position and returned to the University of Central Florida. There he studied Art Design and programming for Web Sites in a variety of platforms. He has worked with several clients in the building industry, clients like R&G Builders Inc., Solara Pools, Inc. and manufacturer Tim’s Terrific Tin Types. Maurix continues to study and stay abreast of the latest technologies in Internet Marketing to bring the latest features to our client's Web based, on-line marketing tools.

Jacqi Smallwood, Graphic and Web Designer, has almost a decade of Graphic Design experience in a variety of formats. On any given day, you will find her editing digital video, working on a new Web Site Design or working with GoogleApps. Jacqui earned a Bachelor’s Degree in Entertainment Media and an Associate’s Degree in Digital Media from Full Sail University in Orlando, Florida. Her expertise has her designing original artwork for both print and electronic media projects.

Russ Stacey: Whether turning the perfect phrase in a marketing piece to elicit a call to action, painting the scene in case studies or articles to entice readers into the story, or flinging words to paper to see what sticks and makes people laugh, Russ, Public Relations Manager, has a proven track record. Russ effectively leverages and expands on his background in construction writing to best serve Green Apple Group’s client base. In between wordsmithing, Russ keeps busy pitching stories and coordinating PR programs for the Agency’s clients. Russ also keeps up with trends in the construction industry by attending both CSI and USGBC events as well as maintaining membership in the Construction Writers Association. He is a native New Yorker and has a Bachelor’s Degree in English from Rollins College in Winter Park, Florida.

Jack Graham, Production Coordinator, has been in Central Florida since 1992. He has worked for various graphic arts firms in the area, both in sales and production. Previously, he worked for Addison Wesley Publishing Company in Reading, Massachusetts. Over the expanse of his career, Jack has had hands-on training and experience in all phases of production including typography, printing, film production for printing, digital printing, direct mail and has a wide vendor base in order to shop for the best value for any given project. Originally from Toronto, Canada, where he first started in the graphic arts business, he brings a wealth of experience to Green Apple Group and prides himself in the art of Customer Service.



U.S. Green Building Council (Member since 2004)


Construction Specifications Institute (Member since 2004)



FGBC Logo Member Web 96dpi 3x1

Florida Green Building Coalition (Member since 2006)

cwa color logo[1]

Construction Writers Association (Member since 2004)

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IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

Green News | Paul Nutcher | Tuesday, 23 August 2011

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Ray Anderson Passes Away

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or ...

Green News | Paul Nutcher | Thursday, 18 August 2011

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Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

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