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Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line.

Green Apple Group Blog

Money for Manufacturers PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 14 April 2010 13:10

The Obama Administration has announced a multi-agency funding opportunity to support an Energy Regional Innovation Cluster. This pilot initiative will spur regional economic growth while developing innovative energy efficient building technologies, designs and systems. Seven federal agencies released a combined Funding Opportunity Announcement making up to $129.7 million available over five years to support the cluster.


Solar funding, Energy Efficient upgrades, LEED, Energy Regional Innovative Clusters




California Adopts First Statewide Green Building Code PDF Print E-mail
Written by Paul Nutcher   
Saturday, 20 February 2010 14:45

"Calgreen" is now the first of its kind green building code that every new building project in California will have to follow starting January 2011.

The new green building code will requre all new buildings to reduce water consumption by 20%, divert 50% of construction waste from landfills, separately meter indoor and outdoor water use (nonresidential only), and submit to mandatory inspections of mechanical systems equipment (nonresidential buildings over 10,000 sq ft, 930 sq. m. only).

The California Building Standards Commission approved the Green Building Standards Code unanimously in January. According to the state's Air Resource Board, the new standard will reduce California's greenhouse gas emissions by 3 million metric tons carbon-equivilent by 2020.

More than 50 jurisdictions in California already have stricter green building requirements. The state incorporated sustainable building approaches from several voluntary programs in development of their own standard.



Architect Using Social Media During Downturn PDF Print E-mail
Written by Paul Nutcher   
Thursday, 27 August 2009 15:49

AIA Sees “Major Increase” in Visitors to Its Facebook Site Especially During Downturn:

 For product manufacturers trying to reach architects and building project teams, now is the time to add social media to your marketing and public relations efforts.

As noted by contributing editor Tracy Ostroff in AIArchitect, many architectural firms are using social media tools to broaden their networks and pursue business opportunities  ( “We’ve seen a major increase in the use of our Facebook site since the economy took a turn for the worse,” said Michael Din, director of development and marketing at AIA Los Angeles, in the article.

Green Apple Group can help you to reach more project teams through the social media platforms. Call us for a free initial consultation at 407-517-4748.


AIA, Facebook, Twitter, Green Apple Group, Social Media Marketing, Green Marketing

Web site Hosting From Green Data Centers PDF Print E-mail
Written by Paul Nutcher   
Saturday, 22 August 2009 12:56

For anyone serious about reducing their carbon footprint of their marketing efforts, the hosting of your Web site in a green data center is a great idea.

Here is an article on green data centers, which is a step beyond some other the other options, such as using a hosting plan that buys green energy credits:

From a marketing standpoint, it's a great idea to pay the little extra for a green hosting plan especially if your company is large enough that the energy to run your IT systems burns a lot of fossil fuels. Today's green watchdogs are looking for transparency and this is another way to be transparent.







The Business Case For Green Marketing of Building Products PDF Print E-mail
Written by Paul Nutcher   
Thursday, 20 August 2009 13:20

I'm often asked by potential clients to give them some business reasons, or the return on investment case, for taking a green marketing approach. So I gathered some of the most compelling reasons a couple of years ago from the many discussions I've had with colleagues and through my active participation in events hosted by the building and renewable energy industries. While this list is by no means comprehensive and is a little dated (circa. 2007), I think it can be a good starting point for the discussion about going green if your company has not already begun the process.

  • The largest “landlord” in the United States, the GSA (Government Services Administration), requires all new federal buildings to be built or renovated to the LEED-Silver certification levels. The entire country of Canada requires LEED certified construction, as well as a growing number of U.S. cities and school district. The state of Ohio now requires all public schools gain LEED certification.
  • The financial incentives for building owners to build green have never been so abundant since the passage of the Energy Policy Act of 2005, the Energy Independence Act of 2007, and more recently the federal stimulus package. Some financial incentives even provide tax credits or rebates to both the owner and the contractors installing more energy-efficient products.
  • Intangible benefits include: brand differentiation and perceived value, higher morale in contractors installing environmentally preferred products, and avoidance of negative publicity from special interest groups.
  • Many Fortune 500 companies already know, companies doing business internationally can be asked to verify their compliance with ISO 14000 guidelines, a family of requirements for an Environmental Management System (EMS) for companies as well as guidelines on labeling, performance evaluation, life cycle analysis, communication and auditing of products attributes and manufacturers.
  • The Sarbanes Oxley Act (2002) could mean companies will have to report any potential environmental liabilities on their balance sheets to shareholders, including CO2 emissions and especially when Cap & Trade legislation requires companies to off-set emission.
  • The pressure on smaller suppliers often comes from larger organizations, which are starting to require product innovations, documentation or eco-labels certifying the sustainable attributes of building products as a condition of continuing to do business with them.
  • The EPA has promised to step up enforcement of “greenwashing” claims by product manufacturers for the building industry, as the Federal Trade Commission and many states have already done to suppliers to the residential market.
  • The Polluter Pays Principle (1972) is loosely enforced but also remains a constant potential threat.

The LEED Green Building Rating System is the leading national benchmark for sustainable design, construction and operations of buildings. It is the way in which building teams take their environmental focus and they need products to fulfill their mandates from owners, governments regulators, and society. Manufacturers with documentation of their LEED Potential readily available to these busy professionals will gain the edge in today’s “green” marketplace. Call Green Apple Group today for a free consultation on how to start your green marketing program.


Green Apple Group, Sarbanes Oxley Act, LEED, green marketing, ISO 14000, CO2 emissions, Energy Policy Act of 2005


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IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

Green News | Paul Nutcher | Tuesday, 23 August 2011

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Ray Anderson Passes Away

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Green News | Paul Nutcher | Thursday, 18 August 2011

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Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

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