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Green Apple Group Blog

Building Industry Catching the Social Media Bug PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 05 August 2009 22:54

A new study found that building industry firms are using social media platforms forbranding more often than any other uses, according to a study reported on in the Aug. 3 edition of ENR from McGraw Hill. The Society for Marketing Professional Services (SMPS) conducted a survey of several hundred firms to determine how they used social media, asking the participants if they used it for Retention, Recruitment, Branding Individuals, or through a Marketing Firm. ENR reported that of the firms that participated 62% responded they used social media platforms for branding. Those that were not using these on-line venues said they lacked an understanding of social media. Because of the rapid adoption of social media for marketing, a representative of SMPS told ENR that the survey was already out of date. Full coverage of the study is at

Social media, architectural marketing, LinkedIn, Facebook, Twitter

Social Media Working for the Building Industry PDF Print E-mail
Written by Paul Nutcher   
Monday, 03 August 2009 14:14

It may be difficult to text with your thumbs while working on a job site, but some in the building industry are using Social Media. In just a few short months, the Portland Cement Association (PCA) has seen a spike of the kind rarely reported in articles about Social Media and BtoB marketing. The PCA explained in its July 13, 2009, Executive Report that more than 475 individuals are following its LinkedIn page and the @ConcreteThinker account on Twitter has more than 900 followers. If this pace keeps up, these venues will become the go to place to ask questions about cement and concrete while also directing visitors to the many outstanding resources on the group's Web site. This building industry organization has also started a Facebook page and they are linking posts from one platform to another. The executive report says they have plans to start a YouTube site. This is a great example of how well social media platforms can help commercial building product manufacturers. To learn more about how your building product can gain valuable exposure on the Social Media venues, call Paul Nutcher at 407-517-4748 or e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Social Media, Portland Cement Association, Twitter, Facebook, LinkedIn, @ConcreteThinker



Green Apple Group To Attend SEBC PDF Print E-mail
Written by Paul Nutcher   
Thursday, 30 July 2009 14:07

Green Apple Group President To Attend SEBC Show in Orlando

I’m heading to the 31at Annual Southeast Building Conference/Green Building Show (SEBC) today to meet with many of the professionals on the residential side of the green building industry, as well as check out the exhibits.  Hope to see you at one of the following events SEBC:

I’ll be meeting personally at 2 p.m. with a representative of E3 Building Science, which is the second Florida-based LEED for Homes provider in the state. The company will be offering a green rater training course Aug. 13-14 at the Embassy Suites at 8978 International Drive in Orlando. The two-day course cost $295 and a shorter one day course on the second day cost $215. Check out this opportunity to start working in the green economy at, or email them at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . So if you are interested in a job in the green economy, this is one opportunity. The LEED for Homes provider is the conduit for certifying homes through the U.S. Green Building Council’s program.  E3 Building Science will need lots of field agents or “green raters” to oversee the construction of a LEED registered home and then assist builders with the submittals. I’ve posted more about the process and other information on the LEED for Homes tab at

Next, I’m attending the U.S. Green Building Council’s (USGBC, Chapter Meeting at 3:30 p.m. at the Rosen Centre Hotel, Room 12, 19840 International Drive in Orlando. The host will be Matthew Libby, the U.S. Green Building Council, Manager of Residential Alliances. The meeting of LEED for Homes Chapter Leaders will include a presentation from Nate Kredich, USGBC VP Residential Market Development.  The purpose of the USGBC National’s staff and managers meeting with us is to bring everyone into the same room to brainstorm on how we can partner up to advance green building in the state of Florida. With Nate from National there, we’re hoping to meet with him and talk about how National can help the Central Florida Chapter. It is rare to be able to meet so many different chapters in place and we want to make sure we have enough time to talk with each of you. We then can all walk over to the “Building Green Together” reception afterwards.

Then there is a Networking Reception “Building Green Together,” which is co-hosted by the Florida Home Builders Association (FHBA), Florida Green Building Coalition (FGBC) and the United States Green Building Council (USGBC) will be held at the SEBC o begin a dialogue on common goals to support sustainable building in Florida. The event is today from 5-7 p.m. at the Rosen Centre Hotel, Salon 1, 9840 International Drive, Orlando. The FHBA president Jay Carlson and second vice president Ted Brase will be there, as well as the USGBC’s Nate Kredich, VP Residential Marketing Development. The FGBC President Dr. Jennifer Languell will also address the attendees.


LEED for Homes, FGBC, FHBA, NAHB, USGBC, Sustainability, Green Building

ICC Committee To Develop Green Codes PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 29 July 2009 14:19

Green Building Codes Meetings start today for the ICC (International Code Council) SBTC – Sustainable Technical Committee to develop “green” codes.

The International Green Construction Code (IgCC) will be developed to apply to traditional and high performance buildings that are consistent and coordinated with the ICC family of Codes & Standards. The IgCC shall be applicable to the construction of buildings, structures, and systems, including existing buildings subject to alterations and additions. Residential portions of buildings shall be covered by the ICC 700 National Green Building Standard (NGBS). See -

Green Building Standards, High Performance Buildings, LEED

SEBC Show PDF Print E-mail
Written by Paul Nutcher   
Sunday, 26 July 2009 21:37

Looking forward to seeing everyone at the SEBC show this week. Have lots of green building friends to see.

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IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

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Ray Anderson Passes Away

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or ...

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Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

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