Green Advertising Agency
Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line.

Trade Shows

See you at the show….

Speaking Appearances:

Southeast Builders Conference 2010, Orange County Convention Center, Orlando

Topic: "Marketing Green Building Products"


SKYShades Franchisee Meeting, Lake Mary, Florida, May 2009
“LEED 101 for Shade Structures and BIPV”

Renewable World Expo North America, Las Vegas, March 12, 2009
Distributed Generation Session: ” Verifiable Benefits of Renewable Energy Installations on Buildings Present Opportunities Within the Architectural Market Place”

Zep Orlando Sales Meeting, Winter Park, Florida, January 2009
“LEED 101 for Building Maintenance Professionals”

American Concrete Institute (ACI) Orlando Chapter, Orlando, Florida, January 2009
“An Introduction to LEED for Concrete Industry Professionals”

Gainesville Regional Utilities, BEST Symposium, Gainesville, Florida, July 2008
“Building America and Sustainability”

American Subcontractors Association, Business Forum & Convention March 2008, Charleston, S.C.
“Subcontractors and the Sustainable Construction Equation”

University Unitarian Universalists Church, Orlando, Florida, April 13, 2008
“Demystifying Green Building,” (Audio Available)

Inside Self Storage World Expo, Las Vegas, February 2008
“Green Building Practices for Self-Storage”

PACE 2008 (Painting & Architectural Coatings Expo 2008), Los Angeles, January 2008
“Green Building 101 for the Painting and Coatings Industry”

EcoBuild, Washington, D.C., December 2007
“On-Line Resources for Sustainable Design”

ACMA’s COMPOSITES & POLYCON, Tampa, October 18, 2007
“Composites & Leadership in Energy and Environmental Design (LEED)”

AWI-Orlando (American Woodworkers Institute), Architect’s Day, May 18, 2007
“Introduction to LEED & Green Buildings for Woodworkers”

AWCI Conference & Expo, Orlando
“Introduction to LEED & Green Building for Wall and Ceiling Contractors”

Non-Speaking Appearances

CONSTRUCT2009, Indianapolis, Indiana, June 16-20
Solar Power International 2009, Anaheim, California, October 27-29
GreenBuild 2009, Phoenix, Arizona, November 11-13

Past Trade Shows:

AIA Conference & Exposition 2009, San Francisco, California, May
World of Concrete, Las Vegas, February 2009

More to come

More to come



Construction Specifier

Zero-Energy Buildings: Integrating Lighting, Tight Building Envelopes, and HVAC with Polished Concrete


Deltona Library Certified Under LEED program



North American Clean Energy Magazine

Knowing How to Measure a Green Building can Help Sell Renewable Energy


Site Prep Magazine
Get Up to Speed On LEED: How Site Prep Contractors Can Aid Jobsites Seeking Environmental Certification.
By Paul Nutcher

Environmental Design + Construction
Just What the Doctor Ordered: Medical Community’s LEED-certified Sustainable Design Includes Cool Roof.
By Paul Nutcher, April 2009, 2008
Benefit from “Green” Construction Methods
By Paul Nutcher

Journal of Architectural Coatings, May 2008
Green Building 101: The Paint and Coatings Track

Florida Home Buyer, May 2008
Trends: Shades of Green

Composite Manufacturing
LEED for the Composite Industry

FM Link: Facilities Management Resources - Sustainability
Polished Concrete Floors Lighten Environmental Footprint for LEED Projects

LEED & Polished Concrete White Paper, 2008
By Paul Nutcher

Inside Self Storage
Sustainable Building Products for Self-Storage
By Paul Nutcher

Canadian Roofing Contractor and Design, Summer 2006
Benefits of Modern Garden Roofs
By Paul Nutcher

Let There Be Light: In Northern Virginia, Nordstrom’s Showcases Environmental and Resource Friendly Panels that Sound and Look Right.
By Paul Nutcher, May 2006

Canadian Roofing Contractor & Design, 2005, Lessons Learned from 2004 Florida Hurricanes
By Paul Nutcher

AWCI’s Construction Dimensions, October 2005
By Paul Nutcher
Check Up on Ceiling Features for a Healthier Environment

Sustainable Land Development, August 2005
Geofoam Provides Solution for Difficult Road Project
By Paul Nutcher

EPDM Roofing Association, Peabody Case Study, 2005
It’s Easy Being Green: Sustainable EPDM Reroof Saves Money and Makes Environmental Sense

Mall of Fame: In Honor of the 100th anniversary of the World’s Fair, the architects and designers of the exterior of the Mills Mall St. Louis have reinterpreted many of the fairs’s attractions and exhibits with icons that adorn the outside of the mall with an EIF System.
By Paul Nutcher, February 2005

Construction Digest, Reed Associated Construction Publications, December 2004
EFIS Creates Eye Appeal for Mall
By Paul Nutcher

Promoting Environmental Responsibility: IKEA’s Environmental Mission Is Encompassed In the Furniture Giant’s Product Line and Store Construction.
By Paul Nutcher, April 2004



U.S. Green Building Council

U.S. Green Building Council Central Florida Chapter

Construction Specifications Institute

Construction Specifications Institute, Greater Orlando Chapter

New site:

Earlier site:


Florida Green Building Coalition


Environment, Energy & Government Blogs

Environmental Defense Fund

Wall Street Journal Blogs: Environmental Capital


Home Furniture

Online store for home and office furniture, kitchen appliances and gadgets



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IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

Green News | Paul Nutcher | Tuesday, 23 August 2011

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Ray Anderson Passes Away

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or ...

Green News | Paul Nutcher | Thursday, 18 August 2011

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Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

Read more
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