Green Advertising Agency
Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line.

IgCC Green Building Code Spreads PDF Print E-mail
Written by Paul Nutcher   
Tuesday, 23 August 2011 02:02

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code (IgCC) as a regulatory tool to increase energy efficiency and complement voluntary green building rating systems. Florida, North Carolina, Oregon and Scottsdale, Ariz., are the most recent jurisdictions to adopt the IgCC, according to the International Code Council.

“The International Green Construction Code provides state and local governments with a way to meet their needs for safe, sustainable, enforceable and affordable construction,” said ICC CEO Richard P. Weiland. “We are pleased to recognize the Florida Department of Management Services, the North Carolina Building Code Council, the State of Oregon Building Codes Division and the Scottsdale City Council for choosing the IgCC.”

Florida has adopted the IgCC as an option for the retrofitting and new construction of all state-owned facilities. Previously, Florida law did not recognize any kind of green construction code, only voluntary rating systems. The legislation specifically allows the IgCC to be used by the Department of Management Services and encourages state agencies to adopt the IgCC as a model green building code that will apply to buildings financed by the state, including county, municipal, school districts, water management districts, state universities, community colleges and state court buildings. When economically feasible, the legislation recommends retrofitting existing state-owned buildings in order to maximize building efficiency. The legislation notes that Florida lawmakers expect the IgCC to serve as a model for private sector adoption of sustainable building measures.

The North Carolina Building Code Council adopted the Rainwater Collection and Distribution Systems section of the International Green Construction Code Public Version 1.0 with amendments, which is expected to enhance the North Carolina Plumbing Code Appendix on Rainwater. The state’s plumbing code is based on the International Plumbing Code with North Carolina amendments and already in use throughout the state.

The 2011 Oregon Commercial Reach Code features energy-related provisions of the IgCC Version 2.0 with amendments. The IgCC was flexible enough to adapt to Oregon’s needs and integrate with the existing I-Codes that the state currently uses. The State of Oregon Building Codes Division developed the optional “reach code” that includes construction methods and technology to increase energy efficiency. Builders across the state can now use this optional code to develop high-performance new construction projects as well as retrofits. The Commercial Reach Code, which also incorporates components of the 2012 International Energy Conservation Code (IECC), took effect July 1.

In Scottsdale, the IgCC will replace and update the city’s voluntary commercial green-building program in an effort to encourage developers of commercial and multifamily buildings to pursue green development projects. The code also will replace Scottsdale’s previous voluntary commercial green building rating checklist program. The new code provides flexibility to adapt to Scottsdale’s geographic conditions and environmental quality of life. This change took effect Aug. 4.
About the IgCC

The IgCC applies to new and existing traditional and high-performance commercial buildings and includes ANSI/ASHRAE/USGBC/IES Standard 189.1 as a compliance option. Coordinated with the ICC family of codes, the IgCC is designed to go beyond traditional code requirements for communities that are pursuing safe and sustainable construction. For a list of communities that have adopted the IgCC, see the newsroom page at

Final code development hearings for the IgCC will be held this fall in Phoenix. The IgCC will be published in 2012.
The IgCC’s cooperating sponsors are the American Institute of Architects (AIA), ASTM International, the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE), the U.S. Green Building Council (USGBC) and the Illuminating Engineering Society (IES).

(Reposted from the ICC)

TAGS: green marketing, public relations, advertising, sustainability, LEED, social media, Twitter, Facebook, LinkedIn, AIA Continuing Education, AIA Provider, Red List, Living Building Challenge, NAHB, green building, net zero energy, green products


Last Updated on Tuesday, 23 August 2011 02:09
Ray Anderson Passes Away PDF Print E-mail
Written by Paul Nutcher   
Thursday, 18 August 2011 17:29

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or the Vatican in Rome, the basic underlying structure of the argument is usually the same: Focusing solely on the profit motive leaves a wide range for exploitation at the expense of the world around us.

The beginnings of modern conscious capitalism
These days, the term "conscious capitalism" is thrown around with ubiquity. But back in the early 1990s, the movement had only a small following. In 1994, Ray Anderson, founder and CEO of Interface (Nasdaq: IFSIA ) , a carpet manufacturer, was asked to give his company a vision for its approach to the environment.

Anderson was no hippie waiting to revolutionize the system. By his own admission, he had no idea what to say: "Frankly, I didn't have a vision except 'comply, comply, and comply'" with government standards.

Then, two books made their way into his hands: Daniel Quinn's Ishmael and Paul Hawken's The Ecology of Commerce. By the time he was done reading them, he had his vision. "I'm here to tell you that Hawken and Quinn together, will not only change your life, but make you understand why it should change."

Embarking in 1997 on an ambitious plan to do well by doing good, Anderson showed how even a company in an industry like carpeting -- which traditionally relies heavily on petrochemicals -- can reduce their footprint. Take a look at the cumulative change that has taken place since then.

Reposted from, Read the whole article here:

TAGS: green marketing, LEED, sustainability, green building.


Last Updated on Thursday, 18 August 2011 17:45
Renovations Double in Bad Economy PDF Print E-mail
Written by Paul Nutcher   
Tuesday, 01 February 2011 14:41

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, one study shows.

During the past five years, for example, U.S. consumers spent $2 on remodeling for every $1 spent on new construction, according to a recent report by Harvard University's Joint Center for Housing Studies.

The most popular home alterations across the nation in recent years have been exterior renovations and heating-and-plumbing upgrades, the Harvard study found.

TAGS: public relations, advertising, green marketing.

Last Updated on Thursday, 18 August 2011 17:46
Solar Tax Credit Extended PDF Print E-mail
Written by Paul Nutcher   
Friday, 10 December 2010 15:11

WASHINGTON, DC – Solar Energy Industries Association (SEIA®) President and CEO Rhone Resch released the following statement today (Dec. 10) applauding the Senate's inclusion of a one-year extension of the Department of Treasury Section 1603 program in their tax bill compromise:

"The 1603 tax credit has created flexibility for funding renewable energy projects and is fundamental for keeping the solar industry growing in America. To date, the program has facilitated the construction of more than 1,100 solar projects in 42 states. At a minimal cost to the tax payer, the 1603 program has supported $18 billion in investment in new renewable energy projects throughout the country and has created tens of thousands of jobs. Plain and simple, this program provides the greatest return on taxpayer dollars. The program has allowed the solar industry to grow by over 100 percent in 2010, create enough new solar capacity to power 200,000 homes and double domestic solar employment to more than 93,000 Americans. This program has created new opportunity for electricians, plumbers, and construction workers during the worst economic climate since the great depression.

"An extension of the program will keep our U.S. industry growing and help achieve the industry's goal of installing enough new solar energy to power 2 million new homes each year by 2015. None of this would be possible without the tireless leadership of solar's champions on Capitol Hill on both sides of the aisle. In particular, Senators Cantwell, Feinstein, Ensign and LeMieux stepped up to support American jobs in the renewable energy industry and helped convince the Senate to include this provision in the final bill.

"But this is not over yet. Congress must now move swiftly to pass this compromise bill and keep solar working for America."

The TGP was created by the American Recovery and Reinvestment Act (Section 1603) to provide commercial solar installations with a cash grant in lieu of the 30 percent solar investment tax credit (ITC). President George W. Bush signed the 8-year ITC into law in 2008, but the economic conditions created by the global recession made it clear that few would be able to utilize the tax credit.

So far, the TGP has helped move forward more than 1,100 solar projects in 42 states. A report on the impact of the extension of the TGP by EuPD Research projected it would create 65,000 new U.S. jobs and 5,100 megawatts of solar capacity – enough to power more than 1 million households.

(Source: SEIA)

TAGS: Solar tax credit, electric vehicles, renewable energy, LEED, public relations, social media, green marketing.



Last Updated on Thursday, 18 August 2011 17:47
2012 Building Energy Codes Stricter PDF Print E-mail
Written by Paul Nutcher   
Thursday, 02 December 2010 13:28

The committee overhauling the forthcoming 2012 International Energy Conservation Code (IECC) is expected to increase energy efficiency requirements by 30% for state and local agencies compared to current requirements. The IECC is the model energy code for most jurisdictions at the state and local levels throughout North America.

Product manufacturers with products that aid architects and contractors in their design and construction of energy conserving buildings and energy performance rennovations will benefit from the coming changes.

"We are informing all our clients about these changes and we are recommending our clients communicate these benefits to project teams now to get specified for the 2011 construction year," said Paul Nutcher, President at Green Apple Group. Nutcher heads the marketing firm's sustainability practice and offers free, no-obligation consultations to building industry professionals.

The 2012 requirements for increased energy performance in commercial buildings would represent the largest single jump in the standards in the IECC's history, according to an Oikos ( report earlier this week.

The improvements were part of a major comprehensive proposal submitted jointly by New Buildings Institute (NBI), The American Institute of Architects (AIA), and the U. S. Department of Energy (DOE) that addresses measures such as cooling, lighting, quality assurane and renewable energy standards, the report stated. The comprehensive proposal is largely based on NBI's Core Performance protocal, a direct approach to achieving energy savings in commercial buildings. Utilities and public benefits administrators in six states and two Canadian provences have adopted Core Performance as part of their voluntary efficiency program offerings.

Computer modeling of the 2012 IECC shows more than 30 percent better energy efficiency on average than the ASHRAE 90.1-2004 model code, and payback periods on the new code measures are estimated at less than seven years depending on climate and building type.

The 2012 IECC will serve as the basline standard for the International Green Construction Code (IGCC) currently under development. The 2012 IECC is expected to be published in April 2011 and adoption by state and local agencies could occure shortly after.

Contact Green Apple Group to learn more about how we can assist you in positioning your products with a green marketing campaign in time for the coming changes to the energy codes at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 407-517-4748.

TAGS: International Green Construction Code (IGCC), LEED, ASHRAE-90.1-2004, ASHRAE-90.1-2007, International Energy Conservation Code (IECC), 2012 IECC, 30 percent less energy, International Code Council (ICC), New Buildings Institute (NBI), American Institute of Architecture (AIA), U.S. Department of Energy (DOE), NBI's Core Performance protocol, energy efficiency, energy performance, sustainability, energy code, building code, LEED AE Credits, LEED Optimized Energy Performance, public relations, social media, green marketing.




Last Updated on Thursday, 18 August 2011 17:47
<< Start < Prev 1 2 3 4 Next > End >>

Page 1 of 4


  • 0
  • 1
  • 2

IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

Green News | Paul Nutcher | Tuesday, 23 August 2011

Read more

Ray Anderson Passes Away

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or ...

Green News | Paul Nutcher | Thursday, 18 August 2011

Read more

Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

Read more
arch_leed_low_res-5 copy.jpg