Green Advertising Agency
407-574-2152
info@greenappleconsult.com
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Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line.

Marketing Renewable Energy

solar energy

 

 

"Solar is the greatest business opportunity in the history of humanity."

-Ted Turner

Green Apple Group is a marketing agency representing clients with sustainable products, including products for the renewable energy industry.

 

 

 

Why is Green Apple Group the Renewable Energy industry’s Leading Marketing Expert?

We have helped manufacturers develop comprehensive marketing strategies since the 1970s and enabled them to reach their target markets with the business case for their more sustainable products. We have executed many successful campaigns for our clients supplying products and services for renewable energy generation (especially BIPV) and energy conserving products.

SIGNIFICANT SOLAR INDUSTRY BACKGROUND

Our experience in the solar industry includes ongoing participation in the following events:

  • USGBC Central Florida, LEED for Homes Solar Panel (moderator)

  • Solar Power International, Anaheim

  • Renewable Energy World Conference & Expo (speaker)

  • Solar Power International, San Diego

  • InterSolar, San Francisco

  • Wharton-Smith, Solar Power and Architecture Panel

  • Gainesville Regional Utilities Conference (speaker)

  • EcoBuild, Integrating PVs in Architecture

  • Florida Solar Energy Center (FSEC), LEED for Homes field agent training

  • Solar Electric Industries Association (SEIA – national member 2008-2009)

The Solar Division of Green Apple Group focuses on communicating our client’s offerings to the trade media by utilizing our existing media relationships with the editors and writers covering the renewable energy industry. We provide our solar clients with Micro-web sites to complement their existing Web presence, as well as the writing, pitching and placement of trade journal articles. Our technical consulting services for solar companies also include: AIA Provider presentations, LEED product assessments, carbon credit calculations, life cycle assessments, and white papers.

PAST SOLAR CPV & BIPV CAMPAIGNS

Here are three examples of how Green Apple Group assisted companies in the solar industry:

  • We were invited by Arch Aluminum & Glass of Tamarac, Florida, to create a campaign to launch their new Solar Command division, which included a solar mirror production line in Fort Pierce, Florida. Green Apple Group developed the content and produced multiple collateral pieces to announce the company’s entry into the Concentrator Photovoltaic industry. The campaign included a public relations campaign, print literature, and a Web site. The Arch Solar Command campaign has generated interest from solar power plant investors and OEM relationships from Southern California to Israel.

  • IB Roof Systems, a manufacturer of “cool roof” membranes, in Eugene, Oregon, introduced thin-film photovoltaic material applied to their membranes for low-slope roofs. We developed several project profiles and distributed these public relations pieces in case study format to the solar and building industry trade media. These articles showed the benefits of the products from a life cycle perspective as well as several other sustainable benefits. IB Roof has seen a buzz surrounding this new product introduction that is expected to generate increased sales and profits even as the global economy recovers from the recession.

  • SkyShades, a manufacturer of architectural fabric structures, in Longwood, Florida, had introduced an optional thin-film organic photovoltaic panel for its shade structures in a partnership with konarka. The LEED consulting team at Green Apple Group prepared a green building presentation for SkyShades franchisees and developed collateral showing the SkyShades’ SOLARBrella™ and electric car charging station potential point contributions to a LEED project. Green Apple Group’s Paul Nutcher gave the presentations to SkyShades franchisees during international sales meetings.

solar energy

WE WILL SHOW YOU HOW TO ENHANCE SALES WITH A GREEN MARKETING STRATEGY

Reach your clients globally in a snap and allow us the opportunity to show you our capabilities. Our vision extends beyond the offerings of a traditional advertising agency in that we specifically focus on providing a superior solution for the renewable and solar industries. As such, our staff possesses qualifications and accreditations that specifically serve the industries servicing the renewable energy sector.

E-mail us now at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 407-517-4748.

 
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